Career Employment and Job Opportunities in Marketing in Nigeria - Nigeria Boom

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Career Employment and Job Opportunities in Marketing in Nigeria

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This article will deepen your understanding of what is marketing and its career opportunities in Nigeria.
where can a marketer work in Nigeria

What is marketing?

Marketing is the process of promoting and selling products or services, including, market research and advertising.
 It is also the process by which companies create customer interest in products or services.
 It is based on thinking about the business in terms of customers’ needs and satisfaction.
 Marketing differs from selling in the sense that selling entails the tricks and techniques of convincing people to exchange their cash with your product.
The America Marketing Society defines marketing as the activity, set of institutions and processes of creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.

 Importance of Marketing in Nigeria

Below are the benefits of marketing in Nigeria
·        It is useful in the development of the economy
·        It acts as a source of new ideas
·        It makes decision making easier
·        It acts as a source of income and revenue to marketers through buying, advertising, and selling
·        It creates employment
·        It helps in maintaining the standard of the living of the economy

Skills Requirements to Be Successful In Marketing in Nigeria

Below, are the skills needed to be successful in marketing in Nigeria
·        Persuasive communication skill
·        IT skill
·        An ability to understand buyers’ needs and sales process
·        Organizational skills
·        Analytical and numeracy skill
·        Active listener
·        Very social

Career Opportunities in Marketing in Nigeria

Below, are the career opportunities available for graduates in marketing in Nigeria
·        Marketing analyst
·        Media buyer
·        Brand manager
·        Marketing specialist
·        Event manager
·        Product manager
·        Market researcher
·        Advertising account planner

Employment Opportunities in Marketing in Nigeria

Marketing graduates in Nigeria can be employed by the following employers;
·        Banks
·        Academic institutions
·        Marketing firms
·        Insurance firms

JAMB Requirements to Study Marketing in Nigeria
·        English language
·        Mathematics
·        Economics and any other relevant art subject

O’level Requirements to Study Marketing in Nigeria
·        English language
·        Mathematics
·        Economics
·        Marketing
·        Commerce





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